Altare Marketing ("we," "our," or "us") is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, and share your information when you visit our website, use our services, or otherwise interact with us.
 

Contact Details
 

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: hello@altaremarketing.co.uk
Website: www.altareagency.co.uk
 

What Information We Collect and Why
 

In order to provide our marketing and consultancy services effectively, we may collect, use, and store personal data for the following purposes:
 

• To communicate with you about our services and projects

• To manage client relationships and deliver contracted work

• To improve our website, communications, and user experience

• To send updates, insights, or marketing information (with consent)

• To comply with legal and contractual obligations
   

We may collect the following categories of personal information:
 

• Names and contact details (such as email address, phone number, company name, postal address)

• Website user data (including user journeys, interactions, and cookie tracking)

• Project or enquiry details

• Records of meetings, communications, and decisions

• Marketing preferences and consent records

• IP addresses and analytics information

• Account or billing information (where applicable)
   

Lawful Bases for Processing
 

We only process your personal data when we have a valid lawful basis to do so under UK GDPR. These include:

• Consent – when you have given us permission to contact you or process your information.

• Contract – when processing is necessary for the performance of a contract or to take steps at your request before entering into one.

• Legal obligation – when we must process information to comply with the law.

• Legitimate interest – when processing is necessary for our legitimate business purposes (for example, improving our services or managing relationships), and does not override your rights and interests.
   

Where We Get Personal Information From
 

We collect personal information directly from you, for example:
 

• When you fill out a contact or enquiry form on our website

• When you sign up for a newsletter or download a resource

• When you contact us by email, phone, or social media

• When you engage us to provide marketing, branding, or consultancy services
   

We do not buy or source personal data from third-party providers.
 

How Long We Keep Information
 

We only retain personal data for as long as necessary to fulfil the purposes it was collected for, including to meet legal, accounting, or reporting requirements.

If you have an active client relationship with us, we will keep your information for the duration of that relationship and for up to six years afterward, unless you request deletion sooner (where legally permitted).
 

Who We Share Information With
 

We take your privacy seriously and only share your data when absolutely necessary, such as:
 

• With trusted service providers who assist in delivering our services (e.g. website hosting, email systems, analytics tools)

• With legal or regulatory bodies, where required by law

• With emergency services, if required in exceptional circumstances
   

All third-party service providers are required to keep your information secure and only process it according to our instructions.

We will never sell or rent your personal data to any third party.
 

Your Data Protection Rights
 

Under UK data protection law, you have several rights regarding your personal data:
 

• Right of access – You have the right to request copies of your personal data.

• Right to rectification – You have the right to ask us to correct or complete any inaccurate or incomplete information.

• Right to erasure – You have the right to ask us to delete your personal data in certain circumstances.

• Right to restrict processing – You can request that we limit how we use your data.

• Right to object to processing – You have the right to object to certain types of processing, such as marketing.

• Right to data portability – You can ask us to transfer your data to another organisation or directly to you.

• Right to withdraw consent – Where we rely on your consent, you can withdraw it at any time.
   

You do not usually have to pay a fee to exercise your rights. We will respond to any valid request within one calendar month.
 

To make a data request, please contact us using the details provided at the top of this notice.
 

Cookies and Website Tracking
 

Our website uses cookies and similar technologies to improve functionality and analyse user behaviour. Cookies help us understand which pages are most popular, how visitors navigate the site, and how we can improve the experience.

You can control or disable cookies at any time through your browser settings. For more information, please see our Cookie Policy (if available) or contact us directly.
 

How to Complain
 

If you have any concerns about how we use your personal data, please contact us at hello@altaremarketing.co.uk and we’ll do our best to resolve the issue promptly.
 

If you are not satisfied with our response, you can also raise a complaint with the Information Commissioner’s Office (ICO):
 

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint
 

Updates to This Policy
 

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will always be posted on our website with the date of the most recent revision.
 

Your Privacy Matters
 

At Altare Marketing, we’re committed to respecting your privacy, protecting your data, and using it responsibly to deliver the best possible service. We value your trust and will always handle your information with transparency and care.